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The age of on line plaques that prefigured the age of "generalised e-business" makes us smile today. What happened to all the web sites of former times?

First observation: Businesses, particularly medium sized ones, have progressively recycled their sites as communication tools destined for their domains of activity, and mainly addressing their partners and suppliers. For big businesses, Web sites are mostly consecrated to CRM because of their fame. Beyond the mirage of e-Business (less than 21% of them offer transaction services) the majority of web sites have become, above all, communication tools that often integrate e-mail functions and with the most perfected ones, advanced simulation services or pre-sales.

Second Observation: It has to be stated that the problems the deployment of these systems has posed to businesses have lived on and in first position is the capacity to administer a web site for the duration. In the vast majority of businesses, simply keeping the contents up to date poses organisational problems linked to the availability of people (authors, checkers, webmaster if one exists).

In parallel with the objectives fixed by the business directors, a Web site project is above all a project of internal organisation, of mobilisation and sensitisation of the members of the business about the designated and assumed responsibilities in administrative terms.

 

SOFTEAM, with its wide experience in the profession, can help you solve these problems through its Consulting, Training, Development and Products Services.

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