The age of on line plaques that prefigured
the age of "generalised e-business" makes
us smile today. What happened to all the web sites
of former times?
First observation: Businesses, particularly medium
sized ones, have progressively recycled their sites
as communication
tools destined for their domains of activity, and mainly
addressing their partners and suppliers. For big businesses,
Web sites are mostly consecrated to CRM because of
their fame. Beyond the mirage of e-Business (less
than 21%
of them offer transaction services) the majority of
web sites have become, above all, communication
tools that
often integrate e-mail functions and with the most
perfected ones, advanced simulation services or
pre-sales.
Second Observation: It has to be stated that the
problems the deployment of these systems has posed
to businesses
have lived on and in first position is the capacity
to administer a web site for the duration. In the
vast majority
of businesses, simply keeping the contents up to
date poses organisational problems linked to the
availability
of people (authors, checkers, webmaster if one exists).
In parallel with the objectives fixed by the business
directors, a Web site project is above all a project
of internal organisation, of mobilisation and sensitisation
of the members of the business about the designated
and assumed responsibilities in administrative
terms.
SOFTEAM, with its wide experience in the profession,
can help you solve these problems through its Consulting, Training, Development and
Products Services. |